So how do we reach out to this untapped talent pool and get them to consider a career in construction when everyone around them, is guiding them in a different direction?
This isn’t a new problem for our industry, but it’s one we’ve been working to address. We’ve changed the language of our recruitment campaigns, we’re looking at how and where we recruit, and using our own apprentices to tell their stories, hoping to spark interest in new audiences. We’re throwing the door to our industry wide open, looking at apprenticeships, placements, mentoring and work shadowing, and linking in with schools, colleges, job centres, social initiatives, local authority programmes, with the aim of making the industry accessible and inclusive.
We’re starting a new conversation about construction, and taking steps to keep that conversation going, because it’s no good preaching to the choir, when we should be talking to those who didn’t even know they could sing.